Plan the Perfect Cocktail Party

Plan the Perfect Cocktail Party Featuring Venues, Themes and Signature Drinks

The city skyline sets the scene for your cocktail party, as guests mingle on a rooftop terrace, sharing ideas and building connections over crafted cocktails. Hyatt Events knows that a successful cocktail party is more than an occasion; it’s an opportunity to connect, engage, and celebrate. Our expert event teams deliver seamless experiences across Australia’s premier venues, ensuring every detail reflects your professional vision.

What is a Cocktail Party?

A cocktail party is a semi-formal event typically lasting two to four hours, designed to facilitate networking, client engagement, and professional relationship-building. Guests can enjoy premium beverages and light refreshments while moving freely throughout the venue, promoting natural interaction.

At Hyatt, we provide comprehensive event planning services to ensure your cocktail function runs efficiently and professionally. From tailored beverage programs to thoughtfully arranged spaces and attentive service, every detail is managed to support your objectives and create a productive, memorable event.

Why Choose Hyatt for Your Corporate Cocktail Party

The venue plays a crucial role in shaping the tone of any event. Hyatt’s collection of luxury hotels across Australia provides exceptional spaces that blend contemporary design, outstanding service, and a commitment to excellence. Whether hosting a corporate milestone celebration, client reception, or team networking event, Hyatt delivers environments that reflect your organisation’s quality and professionalism.

Hyatt’s Luxury Event Venues for Corporate and Private Gatherings

Selecting the right venue is key to the success of any cocktail event. Hyatt’s Australian hotels offer flexible, sophisticated spaces that cater to a range of corporate needs, each supported by an experienced team to ensure flawless execution.

• Urban Sophistication: Park Hyatt Melbourne features rooftop terraces and city-view ballrooms, ideal for professional networking, product launches, and executive gatherings in a central city location.

• Coastal Elegance: Hyatt’s waterfront venues, including Park Hyatt Sydney and Hyatt Regency Sydney, provide open-air terraces and harbour views, perfect for client receptions or end-of-year celebrations in a relaxed yet refined atmosphere.

• Heritage Charm: Grand Hyatt Melbourne showcases timeless architecture and elegant interiors, suited to formal corporate functions or high-level business receptions.

Each Hyatt property is supported by dedicated event specialists who manage every aspect, from venue setup and décor to catering and service, ensuring a seamless experience from start to finish. Explore Hyatt’s collection of event venues across Australia to find the perfect setting for your next corporate cocktail party.

Tailored Event Planning and Coordination

Hyatt’s dedicated event specialists work closely with each client to understand their objectives and brand vision. From initial concept to post-event review, every detail is managed with precision to ensure a seamless, results-driven experience. Learn more about Hyatt’s streamlined planning approach in Business Event Planning Made Simple.

Culinary Excellence and Beverage Expertise

Our culinary teams design refined canapé menus and bespoke beverage programs that complement your event style. Each menu highlights seasonal Australian produce and premium ingredients, paired with signature cocktails or non-alcoholic options to suit every guest.

Technology and AV Support

Hyatt’s venues are equipped with advanced audiovisual solutions to support presentations, branding, and ambient effects. Our on-site technical teams ensure smooth integration of lighting, sound, and visual displays throughout your event.

Sustainable and Responsible Hosting

Hyatt integrates sustainable practices into every event. From locally sourced produce to eco-friendly service ware and energy-efficient operations, we help clients meet their sustainability goals without compromising quality or style.

Designing Themes and Atmospheres That Reflect Your Brand

A cohesive event theme strengthens your brand presentation and enhances guest engagement. Hyatt’s professional stylists can translate your business vision into a tailored setting that reflects your organisation’s identity and purpose.

Popular corporate styling concepts include:

• Modern Luxe: Clean lines, metallic accents, and contemporary design, ideal for product launches and executive networking.

• Tropical Chic: Vibrant, open-air settings with fresh, seasonal cocktails for summer celebrations.

• Vintage Glamour: A sophisticated nod to classic elegance for formal receptions or milestone events.

• Garden Soirée: Fresh botanicals and natural décor, perfect for spring corporate gatherings.

• Personalised Details: Custom-branded cocktail menus, glassware, or signage to reinforce brand presence.

Signature Cocktail Drinks That Steal the Show

No cocktail event is complete without a refined drinks program. Hyatt’s mixologists specialise in creating signature cocktails and premium mocktails that complement your theme and season.

Guest favourites include:

• The Coastal Spritz: A citrus-forward refreshment with native botanicals, ideal for outdoor venues.

• The Velvet Martini: A modern interpretation of a classic, featuring Australian vodka and coffee liqueur.

• The Garden Collins: A crisp blend of cucumber, elderflower, and gin with a sparkling finish.

• The Sunset Negroni: A distinctive take on the original, infused with blood orange and rosella syrup.

To ensure all guests are catered for, Hyatt also provides premium non-alcoholic alternatives, including mocktails, sparkling waters, and alcohol-free wines, with hydration stations styled to complement your event design.

Styling, Décor and Ambience

Hyatt’s event spaces are designed as versatile canvases that can adapt to your corporate identity and event objectives. Our approach to styling focuses on comfort, flow, and professional atmosphere.

• Lighting: Layered illumination for warmth and focus, with accent lighting to highlight key areas such as bars or displays.

• Music: Curated background playlists or live acoustic acts to maintain an engaging yet unobtrusive ambience.

• Décor: Elegant furnishings and floral arrangements that align with your theme and brand aesthetic.

• Flow: Strategic zoning for bar service, networking, and canapé circulation to encourage natural interaction.

Interactive Experiences

Enhance engagement with optional interactive features such as mix-your-own cocktail bars, chef-led tasting stations, or branded grazing tables. These elements promote networking and create memorable talking points while maintaining a professional tone.

Seamless Service and Professional Expertise

Every successful corporate event depends on planning and precision. Hyatt’s experienced event teams oversee all aspects of your function, from logistics and catering to lighting and service ensuring that everything runs smoothly and on schedule.

Our teams understand that the details matter the timing of canapé service, the temperature of beverages, the pacing of the evening. With access to premium catering, audiovisual solutions, and dedicated event coordinators, Hyatt delivers a seamless and stress-free experience for your business.

A Toast to Unforgettable Moments

Whether celebrating a company milestone, hosting clients, or organising an executive networking event, a cocktail function at Hyatt offers the ideal setting for professional connection and celebration.

From intimate terraces to grand ballrooms, Hyatt’s venues are designed to support your vision and deliver exceptional outcomes for your guests.

Plan your next corporate cocktail event with Hyatt. Submit an enquiry here to speak with our professional event planning team.

Guests with cocktails

Guests chatting

Guests with cocktails

Frequently Asked Questions

Can I customise signature cocktail drinks for my event?

Yes. Hyatt Events mixologists create bespoke signature cocktails tailored to your event theme, using premium spirits, native Australian botanicals, and seasonal ingredients. Non-alcoholic options are also available to ensure an inclusive experience.

What is the etiquette for a cocktail party?

A cocktail party is defined by refined simplicity. Guests should arrive on time, dress appropriately in cocktail attire, and engage courteously. Hosts are encouraged to maintain a welcoming atmosphere, something Hyatt’s professional service naturally supports.

What cocktail party ideas work best for corporate networking?

Modern, interactive concepts such as Urban Elegance or Rooftop Sunset work best. These themes can feature branded glassware, mixology stations, and photo activations that encourage engagement while reflecting your brand identity.

What do you do at a cocktail party?

Guests typically mingle, enjoy signature cocktails and canapés, and connect in a relaxed setting. Activities may include toasts, interactive bars, photo moments, and live entertainment—without the structure of a formal program.

How far in advance should I book a cocktail party venue at Hyatt?

To secure preferred venues and dates, bookings should be made six to twelve months in advance, particularly during peak seasons (October to March).

Can Hyatt Events host outdoor cocktail parties?

Yes. Many Hyatt properties, including Hyatt Centric Melbourne and Hyatt Hotel Canberra, offer terraces and garden venues with comprehensive weather plans to ensure a seamless experience, regardless of conditions.

Business Event Planning Made Simple

Your Complete Guide to Business Event Planning with Hyatt

Hosting a business event is about more than logistics. It is about creating moments that inspire, connect and leave a lasting impression. Whether you are organising corporate meetings and events, unveiling a new product or curating corporate team building retreats, every detail counts.

What Is Business Event Planning?

Business event planning is all about bringing people together for professional reasons. Think corporate meetings, conferences, product launches, networking mixers, incentive trips, or team-building retreats. It’s about ensuring that everything, from selecting the perfect venue to organising food, technology, and follow-ups, comes together smoothly to achieve the organisation’s goals in a way that feels engaging and purposeful.

Why Hyatt for Your Business Event?

When deciding how to plan a business event, the venue sets the tone for every interaction. Hyatt’s collection of beautifully designed hotels and resorts provides the perfect backdrop for seamless, sophisticated gatherings. With expert planners, elevated catering and versatile spaces, business event planning becomes a refined and rewarding experience.

Exceptional Locations Across Australia

Hyatt venues are strategically positioned in key Australian destinations, from Sydney’s iconic harbourfront to Perth’s riverside precincts, and Canberra’s cultural centre. These locations ensure that seminars and conferences are both convenient and inspiring for your attendees. Plan your next event with Hyatt Hotels.

Beautifully Designed Event Spaces

Hyatt offers spaces that suit any style or scale of event. Grand ballrooms are perfect for business conference planning or product launches, while private boardrooms and terraces are ideal for networking events or intimate corporate dinners. Every space is thoughtfully designed to foster connection, collaboration, and creativity.

Dedicated Event Specialists

Hyatt’s event teams are more than planners; they are partners. They provide guidance from conference planning tips to bespoke catering, anticipating your every need to ensure a seamless experience for organisers and guests alike. Speak directly with a Hyatt specialist.
 

Step-by-Step Guide to Business Event Planning

Hyatt’s approach to corporate event planning ensures every detail is addressed while keeping the overall experience luxurious and engaging. 

Define Your Objectives and Budget

Clarify the purpose of your event, whether it’s to launch a new product, host incentive trips, or develop new corporate retreat ideas. Set measurable goals, such as attendance targets, delegate satisfaction or lead generation. Early budget allocation ensures each decision aligns with your objectives and desired impact.

Pro tip: Communicate Early
Share event details early to boost registration, set expectations, and prepare attendees for your seminars, conferences, or team-building retreats.

Choose the Perfect Venue

Select a Hyatt property that complements your event’s tone and purpose. Need flexible breakout rooms for seminars and conferences or open spaces for corporate team building retreats? Hyatt venues across Australia, from Hyatt Regency Sydney to Park Hyatt Melbourne, offer adaptable spaces to suit any format or group size.

Hyatt Place Melbourne Essendon Fields - Classroom

Hyatt Regency Sydney - Grand Ballroom Theatre

Park Hyatt Sydney - The Gallery Classroom

Grand Hyatt Melbourne - Savoy Ballroom Theatre

Park Hyatt Melbourne - Fairmont

Hyatt Hotel Canberra - Meeting

Design Layout and Flow

The layout should support engagement and interaction. Hyatt’s team helps design smooth transitions from plenary sessions to workshops, networking moments, and social events. Every space is configured for comfort, elegance, and productivity.

Curate Exceptional Catering

Food is central to the attendee experience. Hyatt’s culinary experts design menus using seasonal and local Australian produce, tailored to your audience. From elegant plated meals to interactive stations, catering can energise your business event while reflecting your brand’s sophistication.

Integrate Technology Seamlessly

Hosting a hybrid or fully in-person event? Hyatt’s got you covered with slick AV setups, seamless live streaming, and fun interactive tech to keep your business conference running smoothly and everyone totally engaged.

Tips for a Flawless Event Experience

• Communicate Early: Invitations and event details shared in advance.

• Leverage On-Site Specialists: Hyatt manages setup, AV, logistics, and last-minute adjustments.

• Gather Feedback: Post-event surveys refine future business events.

Timeline for Successful Event Planning

A clear timeline is critical for managing a luxury business event. The event planning for smaller events can begin later than for big events like conferences.

9–12 Months Before: Set Your Vision

Now your business event vision starts to take shape. Begin with goal-setting, budget approval, and identifying the type of event, whether a conference, corporate retreat, networking event, or product launch. Start shortlisting Hyatt venues and exploring event packages.

• Confirm objectives and KPIs

• Approve and allocate budget

• Shortlist Hyatt venues and schedule site visits

• Consider local event calendars and avoid conflicts

6–8 Months Before: Plan Key Elements

With the vision set, it’s time to secure the essentials and outline the guest experience. Confirm rooming blocks, suppliers, speakers, and sponsors. Begin registration campaigns and draft the event programme.

• Finalise venue and rooming blocks with Hyatt

• Secure key suppliers, speakers, and sponsors

• Begin registration and marketing campaigns

• Draft preliminary programme and layout

3–4 Months Before: Refine Logistics

Details start coming together as you focus on catering, technology, and session flow. Ensure hybrid options and AV needs are identified, while keeping attendees’ comfort and engagement in mind.

• Begin discussions for AV and hybrid technology

• Confirm preliminary catering requirements

• Align programme sessions and speaker schedules

• Continue marketing and registration management

6–8 Weeks Before: Final Confirmations

This is the time to lock in final details. Work closely with Hyatt’s event specialists to ensure menus, technology, and layouts are finalised, and staff assignments are clear.

• Lock in catering and dietary requirements

• Finalise AV and hybrid technology setups

• Conduct venue walkthroughs and confirm floor plans

• Begin staff briefings and role assignments

1–2 Weeks Before: Last-Minute Preparations

Ensure smooth execution by distributing run sheets, confirming insurance, and rehearsing critical elements. Double-check every detail to avoid surprises on the day·      

• Distribute the run sheet 72 hours prior

• Confirm insurance and permits are secured

• Conduct final rehearsals with speakers, moderators, and technical teams

• Align all Hyatt contacts and suppliers

Event Day & Post-Event: Execute & Review

It’s showtime! Focus on delivering a flawless experience while monitoring attendee satisfaction. After the event, gather feedback and analyse outcomes to enhance future business events.

• Execute the event with precision

• Monitor attendee experience and handle last-minute adjustments

• Send post-event surveys to attendees and stakeholders

• Review outcomes against KPIs to inform future corporate meetings, networking events, and retreats

Download Full Event Planning Checklist

Final Conference Planning Tips

• Start planning early and secure your venue first.

• Run a technical rehearsal for AV and hybrid sessions.

• Curate networking moments intentionally.

• Highlight local experiences to give your event a distinctly Australian flavour.

• Keep detailed notes and checklists for future business event planning.

Ready to start planning? Discover Hyatt’s current event offers and create a bespoke experience for your guests.

Frequently Asked Questions

What are the stages of event planning?

The seven stages of business event planning begin with defining clear objectives, followed by setting a budget and timeline. Next, choose the ideal Hyatt venue in Sydney, Melbourne, Perth, or Canberra to match your event’s purpose. Design the attendee experience through thoughtful catering, technology, and ambience, then coordinate logistics such as AV and accommodation. During execution, Hyatt’s event experts ensure everything runs flawlessly. The final stage is evaluation and follow-up, reviewing feedback and results to refine future corporate meetings and events.

How far in advance should I plan a business event?

For larger corporate meetings, conferences, or product launches, it’s best to start planning 9–12 months to secure your preferred Hyatt venue and suppliers. Smaller seminars or networking events can often be organised in 3–6 months, depending on scale and location.

What types of business events does Hyatt host?

Hyatt’s Australian hotels are designed to host a wide range of corporate gatherings, including seminars and conferences, networking events, incentive trips, product launches, and corporate team building retreats. Each space can be tailored to reflect your brand’s tone and objectives.

How can Hyatt support corporate retreat ideas and team-building experiences?

Hyatt offers bespoke corporate retreat packages that combine business with wellness, recreation, and cultural experiences. Whether it’s a team building retreat in regional Victoria or a coastal leadership getaway in Queensland, Hyatt curates spaces and itineraries that foster connection and collaboration.

Non Surgical Gala Dinner at Hyatt Regency Sydney

What did you love about the venue for creating an event?

The staff! From sales and event management, through to banquets, all the staff were all amazing to work with.  Hyatt Regency Sydney has spectacular views of Darling Harbour, a large event space with easy access and brilliant location.

 How did you decide on the theme for this event?

It was a concept that I had envisioned for a while.

What inspired you with this event?

The English Countryside

What was your favourite part of styling this event?

The operating fountain, 5m cherry blossom trees and the 5m x 20m projection map of English Manor on the back wall.

 What part of this event was unique?

 The vinyl decal on the dance floor to create a ‘great lawn’, bordered by boxed hedging and topiary trees.

What are your favorite themes to work with?

Cultural themes exploring foreign cityscapes and landscapes.

What are your tips for ensuring an event runs seamlessly?

Great suppliers! Making sure that all stake holders are well briefed and have a full understanding of the client’s expectations.

What are your 5 tips for planning an event?

1. Only work with suppliers that you can trust and rely on.

2. Ensure you are clear and concise in your communications to all stakeholders.

3. Have a clear vision of what you are trying to achieve.

4. Be a strong team leader. It takes a small village to create a memorable event.

5. Love what you do and have fun!

Who were the clients you worked with for this event?

-          Live Productions - AV and production

-          The Styled Co - Stylists

-          Bermuda Social - Entertainment

 Where do you gain inspiration from for look and feel of events?

Everywhere. Sometimes an idea can stem from an everyday object, colour, sound or even smell. Always be open to possibilities.

What has been the most outrageous item you have been asked to have at an event?

To cover a 290 degree glass wall, overlooking Auckland in a transition film that switches from opaque to clear in less than a second, whilst projecting an aircraft flying around the room and landing on the stage.

What are the current trends?

I prefer to follow my own instincts, not trends.

 What does your typical customer look like?

 Corporates, private societies and associations.

 What has been your most expensive event?

 $1.2M budget

 How early do you need to start planning for an event?

 Most of the time we have the luxury of at least 12 months, but at times this can be reduced to weeks prior!

 What could typically go wrong at an event?

So many things can go wrong, the important thing is how you manage it and minimalize the impact on the overall event.

Images by The Production House Events and Clinical Images.

ARN Innovation Awards 2018 at Hyatt Regency Sydney

What did you love about the venue for creating an event?

The grand hotel entrance, along with the location. The venue is also reliable, has high ceilings and offers accommodation.

How did you decide on the theme for this event?

We work with The Collaborative, a creative alchemists and event engineer’s team.

What inspired you with this event?

Fashion Week.

What was your favourite part of styling this event?

Stage backdrop and ceiling installation.

What part of this event was unique?

The theme and backdrop.

What are your favourite themes to work with?

Anything new and exciting.

What are your tips for ensuring an event runs seamlessly?

Attention to detail, communication, problem solving, negotiation, multitasking, budgeting, creativity, set your staff up to succeed, use technology to streamline event logistics, plan ahead and plan for the unknown.

What are your 5 tips for planning an event?

1. Plan ahead and plan for the unknown

2. Start with the dream then get real, it’s easier to edit than to add.

3. Know your budget and be strict with the budget, choose a reliable venue, deal in detailed contracts.

4. Minimize on last-minute changes.

5. Embrace multitasking whilst keeping a sense of humour.

Who were the clients you worked with for this event?

The Collaborative and Encore.

Where do you gain inspiration from for look and feel of events?

Pinterest, social media (Instagram) and Fashion Week.

What has been the most outrageous item you have been asked to have at an event?

A client once asked for all the lights on the cruise ship to be turned off, as it was interfering with the ambience of the event. The event wasn’t on the cruise ship.

What are the current trends?

1. Meaningful Diversity in Programmes & Panels | Diverse speakers nurture new views and ideas – engaging a wider audience, fed up with all-male panels.

2. Conversations, not presentations | When attending a presentation, delegates want to vote, ask questions, and add their thoughts in real-time.

3. Extraordinary venues for extraordinary conferences

4. Event app reach the next level | Event apps will begin to incorporate networking, integration, AR and VR functionality.

5. Event apps for data collection | Organisers will use data from every tap, scroll and swipe to improve their next conference.

6. Virtual Conferencing gains ground | Improved live video and VR technology means anybody with a smartphone can attend, or event present at, your next conference.

7. Create a community & extend the conference | Organisers will create platforms to engage and connect delegates, all year round.

What does your typical customer look like?

APAC, channel professionals (Vendors, Distributors and Reseller Partners).

What has been your most expensive event?

EDGE, is an action packed 4 day conference. High-level content and compelling insights, keynotes from inspirational leaders, business presentations, workshops and sessions, formal 1;1 meetings, ice break sessions, informal networking, activities and the EDGE cup.

How early do you need to start planning for an event?

Depends on the size of the event and all the elements, the average would be 8 months.

What could typically go wrong at an event?

Unexpected weather, attendees drop out or no shows, a speaker drops out, speaker goes way over time, scheduling is off, technology failure, event is short staffed, delayed flights, major transport disruption.

Insight from our Senior Director of Sales for MICE Hyatt

MAGGIE DIASINOS

Senior Director of Sales - MICE

Hyatt Sales Force Pacific

M: +61 413 053 445 E: maggie.diasinos@hyatt.com

What is your position at Hyatt? And how long have you been in this position for?

Senior Director of Sales – MICE (Meetings and Events). I have worked in the global sales office managing the events market for 4.5 years

Where did you work before Hyatt?

Previous to Hyatt I worked in the corporate sales offices for IHG and EVT (formally AHL) managing the meetings and events market.

What does a usual day look like for you?

I never have a usual day which is why I love what I do. I have days where I am meeting with event planners, to discuss how we can partner on a program to create a memorable experience for their delegates. The following day I could be on site with a hotel team watching an event in full flight. Working in the global sales offices, I also have days meeting with tourism bureaus to discuss a destination and review how we can curate programs, in that destination that cannot be experienced anywhere else in the world.

What do you love about your job?

I love having the opportunity to create a memorable experience for clients on a daily basis. I love working in a creative industry, filled with industry professionals that are passionate at what they do, and we all have fun doing it!

What are some impressive and memorable events that Hyatt hotels in Australia have hosted?

We recently had an event at Hyatt Hotel Canberra to gather industry professionals across the country to discuss the meetings and events industry. The hotel worked with key local suppliers to take the attendees on a journey of Canberra as a destination as we didn’t have time to leave the hotel based on limited time for the program. Our guests started in a courtyard that was transformed into a farmer’s market where they could meet the owners of local brewery’s, distilleries and produce suppliers to discuss their local delicacies. We then moved into a ballroom for dinner were guests dined on an elevated stage and finished with dessert in the presidential suite. Take a moment to view our video of the evening to see the event in full flight here.

Hyatt Hotel Canberra

Hyatt Hotel Canberra

Hyatt Hotel Canberra

Hyatt Hotel Canberra

Hyatt Regency Danang

Hyatt Regency Danang

Grand Hyatt Beijing

Grand Hyatt Beijing

What are some interesting incentives ideas that clients could or have used at each hotel?

At Hyatt hotels we love working with agencies to push the envelope to deliver experiences unique to each destination. Some recent events we have curated is as follows:

o   Dinner on the Great Wall of China

o   Converting a warehouse in Shanghai for a luxury car launch

o   Closing down a key boardwalk in Sydney in front of Park Hyatt Sydney to create a runway with views of the opera house for a fashion launch

o   Barefoot gala dinner on the beach in Danang, Vietnam

What has been your favourite meeting or event to work on?

Recently the team at Park Hyatt Sydney created a dinner around the four elements, earth, wind, air and fire! The chefs created a floating amuse bouche where guests found their meals floating on helium balloons. Seafood dishes served on dry ice and entertaining dessert displays where guests were spoilt with an abundance of indulgence. Every course had a story and an element of surprise. It was enjoyable watching our guests’ reaction to every course and they could not wait to see what would be revealed next!

What are your 5 tips for planning an event? 

1.   Know your audience

2.  Know your audience’s objective for meeting

3.  Surround yourself with a strong team who understands the purpose of the event and the outcomes the end client wants to achieve

4.  Partner with a venue who has the same desire to deliver a successful event and ensure they are aware of the key outcomes for the event.

5.  Have fun during the process. By doing what you love you will inspire and awaken the hearts of others!

What is the most outrageous request from a client you have received and haven’t been able to deliver?

The beauty of having clients who are creative is they love to think out of the box, we love to work with most ideas where we can. As a company we try to accommodate all requests, the only limitations at time can be the budget for a project. I always think, imagine what we could create if we had endless budgets and time to play with!

Hot Ticket: 10 Ways to Sell Out Events

For most event professionals, maximising ticket sales - and ideally selling out your event - is priority number one. How do you ensure that every last place is filled? Here are our top 10 tips on increasing attendance at your next event. Get your waiting lists ready... 

1. Promote your event on multiple platforms

Don’t wait for your audience to come to you. Look beyond your own website, databases and all of your social media profiles (where you definitely should be promoting your event anyway). Create a highly searchable Facebook event and add details to free event directories, that target the local area or relevant areas of interest. This allows you to sell tickets or collect registrations through popular reselling sites like Eventbrite. Consider pitching event listings as early as possible to relevant media and publications that have “what’s on”-style sections too.

2. Give it time

Every single detail doesn’t have to be 100% locked in before you begin selling tickets or taking RSVPs. If you don’t have a high budget for promoting your event, more lead time ahead of it can often counteract this, particularly for high cost events where attendees may need time to save up. Plus, revealing details as you go along can help to build excitement. So start your selling period now.

3. Optimise your website for mobile

Studies show that most people now access the internet via mobile. Time to make sure your website is super streamlined on those devices, as well as PC! It’s important that people can easily and quickly purchase tickets or register their attendance from their phones. Try to minimise the amounts of clicks visitors have to make before they purchase. You could even test how hard it is to find and buy tickets by asking a friend or colleague to try the process without your directions.

4. Choose your words carefully

Keywords are crucial so that people browsing Google and other search engines can find out about your event; that’s the heart of SEO. Try to identify and use relevant words, key phrases and terms that people who might be interested in your event would search for naturally. Use them regularly. Same goes for choosing hashtags for social media platforms like Instagram and Twitter (don’t use them on Facebook; posts with hashtags actually tend to get fewer views there). 

5. Advertising: Just do it 

Whenever possible, do set aside a budget for advertising the event. Whether that be through straight-up digital, print, outdoor ads, sponsored advertorial or by boosting social media posts. Even old school flyers and other printed collateral can work depending on the event. The most important thing is to target your audience through demographics like age, location, interests, job title and even gender.

6. Partner up

Reach out to sponsors and recognisable brands, that match or complement your brand and event for cross promotion. Event sponsors provide extra resources without you having to spend your precious budget. Many brands are experts at performing experiential marketing at consumer events, so offer them the opportunity to conduct mini-experiences, activations and other more-than-just-a-logo placements within yours. Thoughtful sponsored activations can also add value to your event for attendees. Plus, big names can attract their own fan-base to the event. So don’t forget to provide partners with attractive content - like teaser videos or personalised imagery - that they’ll want to share to spread the word about their involvement.

7. Engage the media

We mentioned sending out event listing details to the press above. But there are so many more ways to engage with the media, and get them spreading the word for you. Create a targeted media list of publications that would be interested in your niche. Send out tailored press releases a.s.a.p. (more than one if you have several important news-worthy announcements to make). Think of more in-depth content ideas to pitch to them like exclusives, sneak peeks, interview access to the event’s expert speakers and experiential previews. If it’s a multi day event, you might even invite some media to do live coverage or live crosses early on to encourage last minute sales.

8. Plan an attention-grabbing social media campaign

Posting about the event once on your social media platforms isn’t enough. Create a simple content calendar to highlight different aspects, and news about your event in the lead up to it. To ramp up excitement and make your followers feel involved, include strategically placed booking reminders. Consider creating different type of posts depending on the audiences and social platforms you’re using. Video snippets often work well and they don’t have to be full-on, professional productions as long they have a strong angle. Are there any influencers (with provable audience engagement) in the right spaces that you could engage with? Create vivid collateral for all event participants to share online on their own socials and request that they do so as well. 

9. Location, location, location

Could your event’s location and/or venue be a draw card in itself? Highlight why you’ve chosen a location across your marketing. Showcase what features and benefits it has, if there’s anything worthwhile to do nearby pre/post event or even convenient accommodation options if travel is involved. Maybe your venue is even willing to assist with marketing by sharing the news of your event across their own channels or inviting their own contacts. 

10. Make it worth it

Think about offering incentives to purchasers. These could be early-bird discounted prices, special offers or other exclusive experiential value-adds at the event for people who sign up early. You could also extend your early-bird registration at the last minute to give bargain-hunters a second chance. Or mix up the incentives along the way to attract different audiences and offer last minute incentives too. Bulk ticket purchases could unlock special extras or a discount price. You could also offer similar incentives for people who invite their friends or share your event posts publicly too.

5 Ways to Create An Engaging Event

Of course you want your event to be engaging! The more engaging the event, the more coveted tickets will be, the more attendees will retain and spread your key messages and the more likely it will be that they’ll return next time bringing friends and colleagues. Here are five ways to directly engage with your event audience in the lead up to and at the event itself.

Before the event

1. Know your audience 

Research your audience to find out what they want. This can be as easy as asking them! Classic market research works. But for bonus points, give them some say in your event. You could take a vote on speakers they’d like to see, topics they’d like to hear about or even something as simple as what kind of food you’ll have on offer. They’ll feel as if they have some ownership of the event and be even more engaged in ensuring it’s a success. 

2. Be a Tease 

Try not to reveal all of your event details at once. Start with a basic save-the-date and vague location. Then, create a social media content and/or press plan that introduces different aspects in the lead up to the big day. This style of gradual unveiling builds anticipation and gives your audience the opportunity to get excited time and time again (and multiple temptations to book a ticket). 

3. Create a hashtag

Think up a unique hashtag for Twitter and Instagram so that potential attendees to your event can follow and feel like a part of its journey. The event name is a good place to start or otherwise something attendees might naturally use. The shorter and easier to remember your tag is, the better. Don’t forget to place the hashtag in a few prominent positions around your event on the day too. Also, experiment with making geofilters for Snapchat and Instagram; these are branded graphics and effects that can only be used by attendees at the location and date of your event which makes them feel part of the community. 

At the event

4. Offer rewards 

Gift your most active social media users at the event with rewards and clearly let attendees know how to earn them before and at the event. This could be vouchers, discounts, goodie bags, access to VIP areas or unique experiences that only unlock once they use a certain hashtag, capture a certain image or event selfie or share one of your posts.

5. Make It Fun

There are ways to make even the most straight-laced conferences more fun. Think about which elements you can gamify to engage your visitors. Include contests, competitions and quizzes with relevant prizes, event upgrades or exclusive experiences at the end. These don’t have to be extras at the event. You can turn standard activations and installations - such as feedback stations, capturing contact details or networking cocktail sessions - into something more playful. When you add value where possible, attendees are more likely to get involved and remember your event, brand and key messages. 

Calibre Event at Park Hyatt Melbourne

What did you love about the venue for creating an event?

It was the perfect location for the type of event we were hosting.  The location was excellent, the staff’s attention to detail was exemplary and I could not fault it at all.  They constantly kept us updated and responded to any and all questions we had in a timely manner. They provided us with many options and worked with us to ensure we had everything we needed for the vent to be successful.

What inspired you with this event?

The ease at which the Park Hyatt Event Coordinators Rina and Maria worked with us tirelessly to get every aspect of the event to run smoothly.

What part of this event was unique?

The attendees and seeing how much in awe they were at the way the function was run and the attention to details provided throughout the whole night by the staff of Park Hyatt. There was no request that was met without a smile and eagerness to assist us to ensure the event was a success. The best part of the evening was that every one commented how perfect the venue was and how much they enjoyed the evening, food and service and company.

What are your 5 tips for planning an event?

1. Choose the best suited location and venue for the type of event you are planning

2. Book the venue early – this is a must

3. Ensure that the venue Event Co-ordinator understands exactly what you need them to do so that your event is perfect

4. Check in with the Event Coordinator regularly, ensuring that plans are going to the schedule

5. Make sure all attendees are informed about the venue, the location and make sure you check any dietary requirements with those attending, as this is vitally important that all attendees enjoy the event and are adequately catered for.

What are the current trends?

Depending on the type of event you are hosting, some maybe formal whereas others may be more casual. Park Hyatt can accommodate for all levels and styles of events. Nothing would be out of their reach to set up an event of whatever your choice is.

How early do you need to start planning for an event?

To get the best venue for your event, you must start planning at least 12 months in advance.

Skye Lifestyle Q&A

When did you start Skye Lifestyle?

January 2009

What inspired you to create Skye Lifestyle?

I saw a gap in the meetings and incentive market, while working for Tourism Australia in Los Angeles, as Business Events Manager.  No-one was offering a wellness component to their conference and incentive itineraries, which prompted me to create my business to bridge this gap.  I wanted to create the opportunity, to offer conference and incentive delegates the chance to maintain a life and work integration while travelling on business. 

What wellness experiences do you offer?

Skye Lifestyle is a national team of fitness and wellness instructors, that offer activities including but not limited to Yoga, Chair Yoga, Stretch, Relaxation, Massage, Meditation, Tai chi, Zumba, Pilates, Running, Walking Tours, Boxing, Circuit and Boot-camp.  Other activities can be included, and Skye can create these experiences on an ad hoc basis. 

 What is the most popular wellness experience you offer?

Chair Yoga and Meditation are the most popular.

Chair Yoga is very popular due to the fact the conference delegate do not need to change their clothes, and they can enjoy this session in their corporate attire.  This session can easily be achieved in a 30-minute breakout window at either morning or afternoon tea.  

Meditation has become more popular, as there is much more understanding around the benefits of learning how to breathe, and manage stress in everyday life. 

What are the benefits of your classes?

Many companies are starting to realise the enormous benefits of corporate wellness. By introducing yoga, fitness and other mind body programs, companies create a positive, happy, productive and more alert conference group.    

What is the importance of corporate wellness programs?

As the needs of travellers evolve, it has become evident that when wellness activities are included, delegates are more alert, retain more and are more likely to attend future conferences.

Mindfulness and well being are hot trends in Australia right now, how do you incorporate this into business conferences?

Working closely with Hyatt Hotels around Australia, Skye Lifestyle can customise the wellness and fitness needs of the client within the conference agenda. This ensures delegates have the chance to integrate a life and work balance.  We work closely with the booking agent or client directly, to determine what the theme of the event is. Or what is the desired outcome for the staff at the end of the conference is, allowing us to customise the wellness event accordingly.

Do you cater to all levels of fitness?

All our wellness programs are accessible and can be tailored to all levels.  Students with pre-existing conditions or injuries are also catered for.

Our aim is to encourage all delegates to participate, and we welcome people who may never have tried fitness or group exercise before.  We often find it is these people who see the greatest benefits.

What makes addressing wellness different from other event trends & activities?

If the human element of a business breaks down, then the business breaks down.  Companies are only as strong as the health and well being of their employees. It is important to address the human element, while taking into account the practical needs of the business.  By incorporating wellness in a holistic approach within a conference event, should improve overall performance of the staff and the business.

Unforgettable Events: 5 Ways to Create a Memorable Brand Experience

How do you ensure your key messages and relationships with attendees, guests and visitors last long after an event is done? Memorable event branding. The world’s best brands rely on having strong, attractive brand identities. If you’re unsure if yours will make the right – or any - impact, perhaps it’s time for a rebrand (or at least a few tweaks or modern updates) before you launch into your next major event? Once you’ve got your identity sorted, here are some key ways to make sure that your brand cuts through the crowd at events.

1. It seems obvious, but the main thing to begin with is that you choose speakers, sponsors, activations and partner brands to work with that align with your own brand and your event’s messages and goals. Make sure they’re really on board with the program too! Most of your invited speakers could be just right, but that one speaker who is mismatched or is simply not up to standard is the one who attendees will remember. The keys to success here are devoting time to in-depth research, building authentic relationships over time, having a clear event vision and communicating with clarity before you even approach outside collaborators.

2. Think of the aesthetics. Create large-scale visual draw-cards that instantly showcase your brand and its message. Bonus points if they can be seen from almost anywhere in the room. Examples could be a giant lipstick model at a makeup event, live fashion window displays at a design event or an over-sized ice sculpture of a feature product at a food event. If these visuals are somehow interactive or immersive, even better. Installations should reflect your brand’s official colours, design briefs and can include your logo. Not only do they make an impact and add to the atmosphere, but smart placements are magnets for photos and videos; attendees will spread your message far beyond the event venue’s walls through social and other media.

3. Get personal. Give the attendees something they’ll love and take home to remember you by. Photo-booths with cleverly branded printouts or branded biscuits, candles, wine bottles or sweet treats are popular choices at the moment. On-site monogramming or personal customisation of products can make the experience extra special. Avoid offering “clutter” items, like pens or magnets that usually get thrown in the back of a drawer or thrown out. Things that are consumable or make memories are effective. Most importantly, make sure items are aligned with your event – logo lollies don’t work for a wellness event, for instance.

4. Don’t be afraid to be seen. Put your logo everywhere that’s possible. Banners, signage, booths, flyers, brochures, staff uniforms, badges, lanyards, napkins, food and drink containers, barriers, kiosks and posters - the placement possibilities are endless. This helps attendees to remember your brand and to associate the success of the event with it. Remember, half the battle when it comes to branding is name recognition.

5. The saying is true when it comes to branding, consistency is key. Every touch-point where an attendee comes into contact with your logo or brand at an event should look the same or be in line with your branding guidelines. First and foremost, consistency makes you look more professional and helps to deliver your brand and message more smoothly. It also speaks to reliability and quality. So keep your logo the same dimensions, colours and resolution at all times. Think about professionally printed signage for everything versus hand written. And thinking more broadly, do the furnishings, fittings and bumped-in elements of the event, or your place within it, match your brand’s style? 

Use the above checklist as inspiration and you could turn an average event into an unforgettable one!